Since the day I
saw the youtube video featuring Kapil Dev , First thought came to my mind as it must be a promotion video of one of the many brand he endorse .
Really He has maintained his Stature not only in cricketing community but has
emerged as a stronger brand in himself which goes beyond the usual career path
of retired sportsperson as of being coach of a team or running cricket
academies or a cricket commentator and expert reviewer for Sports/News Channels
.Although he do a bit of all these activity but his area of interest goes
way beyond this including running and supporting NGO's , Being brand ambassador
for other sports like "Paraolympic Committee of India " , encouraging
youth to join Indian Army , playing golf with best ranking players and
corporate honchos and numerous other long list of activities.
But this time, he seems
to be in another mood, creating suspense and generating curiosity among his
fans/followers to make their best guess on what this " Ek Nayi league
" can be all about and dropped a hint in form of a line repeated in 4-5
teasers posted on internet and various social media channels which says "
Dil sa kheloge tho pakka haroge " which means you are surely going to lose
if you play by your heart. There is also a contest going on
at http://www.eknayileague.com/ where user wins INR 1 lakh if they
identify about this event correctly. I would like to share the idea's I have
posted and keeping my fingers crossed till 7th may when the result would be declared:
- Golf tournament : As kapil dev have been
actively participating and promoting golf tournament across India , maybe
he decided to launch one on similar line to IPL where group of
Indian/International golfer compete with each other in teams and one with the lowest score wins the title . Brands like HERO, American Express, BMW,
Mercedez , Yes Bank can likely be title sponsor for the same .
- Boxing League: Another sport
close to Kapil's heart and many of its players comes from place where
Kapil belongs to i.e. Punjab/Haryana .So it's also a possible option with
Jindal Group being it’s title sponsor . They have already been running a
similar initiative in the name of “ Will of Steel “
- Talent Hunt for all-rounder: It
can be one of the reality shows where kapil act as judge and select a
player who joins one of the Team in next season of IPL.
- Housing Project: Real – Estate Developer launching multiple
housing project across India and all of them have a cricket academy in it.
In past we have seen many cricketers and Bollywood celebrity associated their
name with Builders and promoting them in print/electronic media as MS
Dhoni doing for Amarpali group.
This post
can go on and on , as my imagination keep going wild and try to apply all
possible permutation – combination to find the linkage between the clues to
solve the Treasure hunt . But I leave the post here and better wait & watch
the unfolding on May 7, 2015 as everyone would be doing across India and would
make another post after the announcement
Till time
do submit your thoughts about what it can be by clicking here or visiting http://www.eknayileague.com/
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