Friday, June 3, 2016

New Car Launch - Datsun REDI Go

“ Fun. Freedom. Confidence.  The ultimate Urban Cross - Datsun redi-GO - the capability of a crossover with the convenience of a hatchback. “

Yes ..This is the Punchline which has been driving around on various Electronic /Social/Print Media by DATSUN. Creating stage for a MEGA BLOCKBUSTER launch for car designed from Stretch " REDI - Go " ...  As they are known to be managing small car segment for NISSAN, they stand to try and compete for a decent market-share where household name is MARUTI and HYUNDAI .. 

Biggest Pull for this segment of buyers was considered to be FUEL Efficiency and every automobile manufacture has been trying to push down several features just to get some extra Kmpl numbers. But datsun decide to bring differentiation and it’s obvious with the color choice “Fluorescent”, Bright side of Green which really looks refreshing to eyes.

Some of the features which set this car apart from its competitors are: 

  • Design, Design & Design-  Sporty Attitude with a wide stance, YUKAN design Philosophy to make the car look compact yet spacious ,Enhanced Head & Tail design Lamps with add of DRL (Day running Lights) to improve visibility in daytime give car a premium look. As saying goes “ First Impression is the last impression “ and this car gaves look of a jolly cool , complicated yet humors  Urban go getters which waits for none .
  • Safety - Hard shell , Air bags  , force absorbing bolster support from improved seating experience with less strain on spine ,  intelligent electronic power steering gives makes this city car a well-balanced package to drive care free on roads .
  • Comfortable drive - With option of 5 speed Transmission, very small and gentle 4.7-metre turning radius gives freedom of a comfortable drive equally on highways to mud roads. Even it has 185 MM of Ground clearance which can drive neck to neck with any SUV on off road drives.
  • DATSUN PRO-SAFE 7 – Right from Shortest braking distance to UN94 crash performance compliant to High strength body shell with high Torsional Rigidity and stiffness. It checks all the right boxes on being safe car for its passenger.  
  • Opti View - To provide Wider view of the road and surroundings to the driver to get enhanced visibility on the road, It has 36 degree of Upper and lower viewing angle . Benefit of this is best -in-class visibility with higher eye point to steer clear of debris or obstacles on the road and reduce bumpy ride.
  • I-SAT ENGINE -  (Intelligent Spark Automated Technology) Engine moderates the spark timing automatically  in response to fuel quality and power requirement. This gives you a knocking-free, smooth performance and even gives indication of Gear shifting on Car panel to optimize fuel efficiency.

Overall this Japanese package has zip and zap of a fun driving car, with freedom to drive without worrying about safe or fuel efficiency. Hope this cross over with driving fun of Hatchback and durability of a SUV hits the right spot and lives on the expectation of the market and create the niche DATSUN is looking to make out in INDIAN automobile segment. 


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